Fundraising Advisory

Goal: Alex’s Lemonade Stand Foundation, a national pediatric cancer foundation, needed to develop a new major gifts program to cultivate 6-, 7-, and 8-figure donors. This was especially time-sensitive work, because their event-based revenue had declined significantly due to the pandemic.

Strategy: We reviewed and analyzed their donor database to create an individual donor pipeline; developed giving priorities, a case for support, and stewardship materials; and Shanna Hocking coached the executive director and volunteer board leaders in fundraising cultivation and solicitation strategies.

Results: We built the infrastructure for a new major gifts program to position the organization for success in fundraising for 6-, 7-, and 8- figure philanthropy. We provided strategic input and guidance to help the co-executive directors create a clear vision and inspirational fundraising priorities for the organization.

“Through Shanna's coaching, I was also able to feel more confident in inviting donors to be a part of our vision. We received our first 7-figure individual donor commitment as a result of our work with Shanna and another 7-figure gift is in process. These gifts will enable us to do lifesaving research to help pediatric cancer patients.”

Liz Scott

Co-Executive Director, Alex’s Lemonade Stand Foundation